Heard the news? It seems that U.S. household debt reached an all-time high in late 2005, topping out at $11 trillion, according to the Federal Reserve.
Continue reading…Archive for March, 2006
Keeping It Personal
Our Hallmark Gold Crown Card Program™ is at the heart of our one-to-one strategy. It has helped the Gold Crown store network remain one of the largest groups of branded specialty stores in the United States. The program helps us maintain a relationship with more than 14 million members
Continue reading…Prescription for Growth: WebMD Builds Brand Using Print
Where do you go when you want to expand your highly successful Internet brand? If you’re WebMD, you take that success and transfer it into print. The company broadened its reach in April with the launch of WebMD the Magazine, a bimonthly publication mailed to physicians’ waiting rooms for distribution to patients.
Continue reading…Instant Gratification
It’s no secret that things seem to be moving faster these days. As such, marketers are increasingly finding themselves responding to a retail mentality: Deliver the good solution, do it yesterday – but don’t sacrifice long-term strategic impact while delivering near-term results.
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