Accessing, analyzing and interpreting marketing data used to require the help of IT and analytics people. No more. Marketers can now use Web-based interfaces (WBI) to tap into sophisticated analyses.
Continue reading…Archive for March, 2006
Finding a New Way to Define CRM
One of the leading authorities on CRM, Michael Lowenstein has written several books on the topic, including his most recent, One Customer, Divisible. Lowenstein sat with Deliver recently to talk about the state of the CRM landscape.
Continue reading…Direct Mail Proves It Can Move Metal
Here’s some good news for auto industry execs and their marketing partners: Consumers respond aggressively to direct mail when they’re in a car-buying mood.
Continue reading…Generation Rising: Time to Get a Handle on Millennials
The scene: tank tops and low-rise jeans going to church picnics, instant messaging on who is volunteering at the inner city cleanup, teen virginity pledges and staying home with mom and dad. Watch out, here come the Millennials.
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