Marketers find dynamic support with Web-based programs

BY: CHRISTINE HANSEN

Accessing, analyzing and interpreting marketing data used to require the help of IT and analytics people. No more. Marketers can now use Web-based interfaces (WBI) to tap into sophisticated analyses.

The most sophisticated WBIs offer a complex secure link to corporate …

Finding a new way to define CRM

BY: AARON DALTON

One of the leading authorities on CRM, Michael Lowenstein has written several books on the topic, including his most recent, One Customer, Divisible. Lowenstein, managing director of Customer/Staff Loyalty Research Associates in Collingwood, N.J., sat with Deliver recently to talk …

Direct helps drive car buyers into action

BY: CHUCK YEAGER

Here’s some good news for auto industry execs and their marketing partners: Consumers respond aggressively to direct mail when they’re in a car-buying mood.

52% of direct mail readers planning to buy a new car read automotive direct mail. But …

Time to get a handle on Millennials

BY: ANNE MARIE SYLVESTER

The scene: tank tops and low-rise jeans going to church picnics, instant messaging on who is volunteering at the inner city cleanup, teen virginity pledges and staying home with mom and dad. Watch out, here come the Millennials.

Authors William …

Heard the news? It seems that U.S. household debt reached an all-time high in late 2005, topping out at $11 trillion, according to the Federal Reserve.

That’s a pretty astounding number and has prompted pundits everywhere to offer up their recommended “cures” for this “ill” - most of which demonstrate an …

BY: JAY DITTMANN, VP of One-To-One Consumer Marketing

At Hallmark, it’s the ongoing one-to-one relationship with our customers that keeps our brand relevant in their everyday lives.

Our Hallmark Gold Crown Card Program™ is at the heart of our one-to-one strategy. It has helped the Gold Crown store network remain …