INFORMATIVE AND EDGY

Just got my first copy of Deliver and, being a graphic designer, was immediately drawn into the professional, edgy design. In fact, I actually read a couple of articles … and really got something out of them! (Particularly enjoyed the editorial on writing DM copy.)

Since September’s issue is …

Automaker learns to think young

BY: TANYA IRWIN

In the 1950s and 1960s, Cadillac was king. The brand had a confidence and a swagger worthy of its status at the top of the luxury vehicle market, and sales were brisk.

That trend held for the next couple of decades, but by …

Habla de forma efectiva con los clientes hispanos

BY: LILLIAN LORENZZI

Consider this: With the U.S. Census Bureau reporting a U.S. Hispanic population totaling more than 40 million and New York-based Conference Board forecasting purchasing power among the under-45 age group alone growing from $295 billion to $397 billion …

Business intelligence tools offer right-on-the-money solutions

BY: LILLIAN L LORENZI

A niche isn’t supposed to be a hiding place. But getting consumers to come out from wherever they are these days takes a lot more than “Ready or not, here I come.” It takes multistreamed information and some oh-so-smart technology …

Strategies for gaining access to senior execs

BY: MARCIA LAYTON TURNER

In the good ol’ days, gatekeepers were living, breathing people who controlled access to senior executives. Today, however, gatekeepers are seldom people, but are more often an e-mail filter or voice mail. And even if your e-mail makes it …

True Value helps retailers compete in the 21st century

BY: DAN GRANTHAM

A revolution is taking place in the hardware business. Faced with increasing competition from big box home improvement …