Archive for December, 2005

Are You Missing a $397 Billion Opportunity?

December 1, 2005 | by Lillian Lorenzi
Diversity Marketing, Large Business, Medium Business, Small Business

The Hispanic market is severely undertargeted. Reaching this expanding demographic and getting Hispanic consumers to hit the buy button or pick up the phone is dependant on a marketer’s ability to leverage language, lifestyle and other cultural cues.

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Business Intelligence Tools Offer Right-on-the-Money Solutions

December 1, 2005 | by Lillian Lorenzi
Data Management, Large Business, Medium Business, Small Business, Targeting

A niche isn’t supposed to be a hiding place. But getting consumers to come out takes multistreamed information and some oh-so-smart technology to deliver it.

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Strategies for Gaining Access to Senior Execs

December 1, 2005 | by Marcia Turner
B-to-B Marketing, Large Business, Medium Business, Prospecting, Small Business

As technology replaces clerical staff as keeper of the gate at many companies, marketers are looking for new ways to breech the fire walls and reach senior executives. The biggest challenge? Getting an executive’s attention.

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Reinventing the Hardware Store

December 1, 2005 | by Dan Grantham
Case Studies, CRM/Customization, Large Business, Medium Business

A revolution is taking place in the hardware business. Faced with increasing competition from big box home improvement stores and discount chains, local hardware chains are taking the fight right to the consumer – in a personal and one-to-one way.

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