Increasing transparency in marketing is the key to using direct mail to connect with women.
Continue reading…Archive for December, 2005
Spending on Direct Mail Marketing Continues to Rise
Direct is fast becoming the strategic weapon of choice among discerning marketers. Why? Because it delivers everything companies are demanding from their marketing mix.
Continue reading…How Allstate Uses Direct Mail to Market Their Brand
Allstate uses three simple rules to increase the effectiveness of their direct mail campaigns.
Continue reading…The Cadillac Comeback: How Direct Mail Revitalized the Brand
For Cadillac, something had to change, and that something was the company’s brand image. The automaker retooled its brand image, which was the perfect opportunity to utilize direct mail.
Continue reading…
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