Learn to connect transparently with women

BY: ANDREA LEARNED

OK guys, isn’t marketing to women just a good marketing practice in general? Of course. So why do so many companies, and even entire industries, miss the boat?

Perhaps executives aren’t really committed to the women’s market opportunity? Perhaps the whole “women’s …

This column has a reputation for being somewhat opinionated and voluble. Well, guilty as charged. But this time we’ve decided to dispense with the sermon and let the numbers do the talking (mostly).

In 2005, expenditure on direct marketing is expected to top $161 billion according to the DMA. That’s an …

BY: LISA COCHRANE, VP of Integrated Marketing Communications

I often hear myself saying, “That’s a great idea! But just because it is, doesn’t mean we should do it.” Everything we do has to be right for the Allstate brand.

Allstate’s core mission has always been to put our customers in Good …

BY: Patrick O’Connell

Already the holidays are upon us and the level of my inner grinch is quickly growing. I love this time of year. It’s cold, it rains/snows, it gets dark before I leave the office. And in the background, there’s the constant reminder that I need to go …

Automaker learns to think young

BY: TANYA IRWIN

In the 1950s and 1960s, Cadillac was king. The brand had a confidence and a swagger worthy of its status at the top of the luxury vehicle market, and sales were brisk.

That trend held for the next couple of decades, but by …

Habla de forma efectiva con los clientes hispanos

BY: LILLIAN LORENZZI

Consider this: With the U.S. Census Bureau reporting a U.S. Hispanic population totaling more than 40 million and New York-based Conference Board forecasting purchasing power among the under-45 age group alone growing from $295 billion to $397 billion …