Archive for November, 2005

How to Get Customers to Open Direct Mail

November 1, 2005 | by Barbara Schmitt
Large Business, Medium Business, Small Business, Statistics

How do you get customers to open direct mail? Build relationships, personalize your message, and include special offers.

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Why ROI is King

November 1, 2005
Large Business, Medium Business, Opinion, ROI, Small Business

Direct mail users are way ahead of the game in terms of ROI because direct is among the most measurable and accountable of all the marketing channels – and always has been.

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GSD&M Combines Consumer Desire with Client Needs

November 1, 2005 | by Lillian Lorenzi
Case Studies, CRM/Customization, Large Business, Medium Business

GSD&M chose direct mail as a key lead generating component of the campaign because it is an effective tool when you’re after highly targeted audiences.

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