Members of American Express Membership Rewards aren’t afraid to express their devotion

BY: Anne Marie Sylvester

Golf in the morning. A lazy afternoon at the spa - maybe a massage or pedicure. A few purchases from the boutique. Dinner at the five-star French café. Drinks afterward against the backdrop of …

OgilvyOne Worldwide hits the bulls-eye by surrounding consumers with the right message

BY: LILLIAN LORENZI

OgilvyOne Worldwide uses its proprietary 360 Degree Brand Stewardship™ process to build the brand at every point of contact with a customer. From a CRM standpoint, it creates connectivity any way a …

BY: Patrick O’Connell

What a hot summer we’ve had. Most of the country is either holed up in the AC or wearing as little as is socially acceptable. Mostly it’s those Generation Y kids. What are they thinking? Are flip-flops now work-appropriate? How different can a 25-year-old be from me? …

Content-driven solutions help brands connect with these marketing-savvy generations in a different way

BY: SANDRA BECKWITH

Consumers within the three-decade span comprising Generation X and Y tend to multitask in a way that can shut out traditional advertising messages. Successful prospecting and retention within this marketing-savvy segment - especially Gen …