BY: JOHN HUNTER, SVP Customer Services

QVC does the same marketing research and probing that most other companies do - we can slice and dice our customers into many different models. But we don’t bombard customers with special offers or coupons to build loyalty - because it’s easy for …

Members of American Express Membership Rewards aren’t afraid to express their devotion

BY: Anne Marie Sylvester

Golf in the morning. A lazy afternoon at the spa - maybe a massage or pedicure. A few purchases from the boutique. Dinner at the five-star French café. Drinks afterward against the backdrop of …

OgilvyOne Worldwide hits the bulls-eye by surrounding consumers with the right message

BY: LILLIAN LORENZI

OgilvyOne Worldwide uses its proprietary 360 Degree Brand Stewardship™ process to build the brand at every point of contact with a customer. From a CRM standpoint, it creates connectivity any way a …

LOVE THE MAGAZINE. HOW DO I GET FEATURED?

Hey Deliver : Love the content. Love the graphics. Love the opinions - most of the time, at least.

P.S. So, how do I get my business in your magazine?

Patricia Haun
Kenosha, Wis.

Editor’s Note: Thanks for the raves. Getting in our magazine is simple: Be …

GLAD TO SEE A COMPANY WORKING WITH DEALERS

Great job on the latest issue, particularly the story on John Deere and its use of print-on-demand brochures. Too often, corporations are more focused on forcing their marketing down the throats of dealers or franchisees than in sharing a relationship. I’m glad to …

GREAT MAGAZINE! CAN I GET BACK ISSUES?

I received my first issue of Deliver Magazine (July 2005, Volume 1, Issue 3). Great magazine!!! I was wondering …