C does the same marketing research and probing that most other companies do – we can slice and dice our customers into many different models. But we don’t bombard customers with special offers or coupons to build loyalty – because it’s easy for them to switch to the other guy’s coupon.
Continue reading…Archive for September, 2005
American Express Members Aren’t Afraid to Show Their Loyalty
Golf in the morning. A lazy afternoon at the spa – maybe a massage or pedicure. A few purchases from the boutique. Dinner at the five-star French café. Drinks afterward against the backdrop of the spectacular ocean sunset.
Continue reading…Targeted Marketing
OgilvyOne Worldwide uses its proprietary 360 Degree Brand Stewardship™ process to build the brand at every point of contact with a customer. From a CRM standpoint, it creates connectivity any way a customer turns.
Continue reading…Content Helps Brands Connect with Marketing-Savvy Generations
Consumers within the three-decade span comprising Generation X and Y tend to multitask in a way that can shut out traditional advertising messages. Successful prospecting and retention within this marketing-savvy segment – especially Gen Y – requires an equally multifaceted approach.
Continue reading…
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