Direct response copywriters have a responsibility to do one thing and one thing only: to maximize return on investment (ROI) from every promotion they write. Direct response isn’t a branding tool.
Continue reading…Archive for September, 2005
The Grass is Always Greener
Scotts LawnService decided to relandscape in 2003 by increasing prospect response and retention rates as part of a long-term goal to widen its geographic footprint.
Continue reading…The Vanishing Audience
Marketers who adapt their practices and empower consumers will connect more effectively with their target, according to The 2005 Marketing Receptivity Survey from Yankelovich Partners.
Continue reading…More than Skin Deep: Loyalty Programs Make a Difference
American Airlines revolutionized the concept of loyalty marketing in 1981 by launching its AAdvantage frequent flier program. Now, more than 70 million Americans are members of frequent flier programs, according to a report by The Colloquy Group.
Continue reading…
Subscribe
to Deliver magazine
Sign up for a free subscription to the USPS® publication featuring marketing research, news and commentary.
Subscribe »
