There’s an old adage in the business world that goes something like: The purpose of a business is not to make a sale, but to make and keep a customer. Too bad no one’s listening.
Continue reading…Archive for July, 2005
Direct mail marketing has its Rewards
Staples was founded on the vision that direct marketing is a critical part of the marketing mix. This goes back 19 years, to when direct marketing wasn’t nearly as relevant, especially for a retailer
Continue reading…Grow the Business: John Deere Uses Customized Mailers
In 1837 blacksmith John Deere adapted his products to Midwest farming conditions by developing the first commercially successful self-polishing steel plow. Nearly 170 years later, that ability to adapt to changing conditions is helping the company’s marketing.
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