Archive for July, 2005

Making an Impression

July 1, 2005 | by Steve Cuno
Brand Marketing, Large Business, Medium Business, Opinion

If you rank among the marketers who sneer when they hear “branding” and “direct marketing” in the same sentence, it’s time to relent. While once upon a time, immediate sales reigned and branding was fluff, like it or not, strategic branding has now become a big part of the direct mail business.

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How to Find Your Best Prospects

July 1, 2005 | by Mary Lorencz
List Management, Prospecting, Small Business

Here at Deliver we don’t generally write “how-to” stories. Some of us are lucky enough to have resources to tap into and they make our ideas happen. Of course, some of us are more the DIY kind. But because we’ve received so many calls, letters and e-mails on the subject of how to find new customers, we decided to ask a number of experts to offer some advice. Here’s what they said.

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Taking Care of Business

July 1, 2005 | by Barbara Schmitt
Integrated Marketing, Large Business, Medium Business, Small Business, Statistics

Pity today’s busy consumers. Overburdened by work, family and life in general, where can they turn for help in managing their households, saving money or finding new products? To the mail. Surprise

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Marketing Company Mergers

July 1, 2005 | by Scott Smith
Brand Marketing, Case Studies, Large Business

Federated swallows up other department store chains. Procter & Gamble acquires another consumer products company. The wireless phone industry is consolidating. Merger mania is in full swing.

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