Office furniture maker hopes new product will get people talking

BY: LEIGH SILBER

For more than 80 years, the Herman Miller name has been synonymous with icons of industrial design. The company changed the concept of furniture and transformed the interior landscape of workplaces worldwide with the 1964 introduction …

By: PATRICK O’CONNELL

I’m giddy like my grandmother going to the casino. It feels like it’s 1996.

1996? Back then, we all led different lives. E-mail was just catching on with the general populace and the brave new world of the Internet was just beginning. I was young and didn’t know …

Publications help nonprofits gain awareness

BY: DANIEL GRANTHAM

When your organization is built around helping people cope with a disease few understand, getting public attention is critical. It’s the first step toward promoting research for new treatments, building public awareness of the disease and its impact, and securing support …

McKinney’s connection planning’ creates brands with buzz

BY: LILLIAN LORENZI

When it comes to brand marketing, take it personal. Or at least get down to some serious one-to-one.

What, for example, are the physical, emotional, aspirational and transactional connections between product and purchaser?

McKinney, a Durham, N.C.-based agency known as an …

Forget to-do lists -sticky notes are on the must-do list for direct marketers

BY: MARY LORENCZ

You need a reminder to find the latest budget numbers, so you scribble it on a sticky note and tack it onto your computer. You ask a colleague for client contact info and leave …

Like it or not, direct is in the branding business

BY: STEVE CUNO

If you rank among the marketers who sneer when they hear “branding” and “direct marketing” in the same sentence, it’s time to relent. While once upon a time, immediate sales reigned and branding was fluff, like it …