For more than 80 years, the Herman Miller name has been synonymous with icons of industrial design. The company changed the concept of furniture and transformed the interior landscape of workplaces worldwide with the 1964 introduction of the open office plan.
Continue reading…Archive for July, 2005
Publications Help Nonprofits Gain Awareness
When your organization is built around helping people cope with a disease few understand, getting public attention is critical. It’s the first step toward promoting research for new treatments, building public awareness of the disease and its impact, and securing support for fundraising.
Continue reading…McKinney’s Connection Planning Creates Brands with Buzz
When it comes to brand marketing, take it personal. Or at least get down to some serious one-to-one. What, for example, are the physical, emotional, aspirational and transactional connections between product and purchaser?
Continue reading…A Sticky Offer – Using Sticky Notes for Marketing
You need a reminder to find the latest budget numbers, so you scribble it on a sticky note and tack it onto your computer. You ask a colleague for client contact info and leave with it on a sticky note. Your daily to-do list: scribbled on a sticky note, of course.
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