It seems that for as long as companies have used the mail stream to get their products and services in front of consumers, so detractors have attacked the resulting communication as ‘junk mail.’

Now, it’s neither the purpose nor style of this magazine to engage in subjective bickering, so let’s …

By: Patrick O’Connell

This is always an odd part of the year for me, being a corporate advertising guy. It is the time of year when we see some detailed presentations, do some thinking and planning, and commit huge amounts of money. All eyes are on the commotion in New York …

Proven tactics producing strong results for Deutsch Inc.

BY: Lori M. Noll

Technology is the great enabler for today’s consumer marketer. With more sophisticated analysis and segmentation tools, one can process data, discern patterns and, ultimately, validate models like never before.

But, no matter the tools, the greatest customer relationship management …