March 1, 2005
Remember that old saw about the marketing director who noted that half his advertising was working: “I just don’t know which half”?
Well, welcome to the new, new world of marketing. Today’s corporate leaders are fixated on the bottom line and increasingly fond of asking themselves (and their marketing teams) …
March 1, 2005
BY: PATRICK O’CONNELL
Welcome to the premier edition of Deliver, a magazine about the strategies and trends that are shaping marketing and advertising today. We aim to deliver insight and ideas to help you maximize the promise of direct marketing as a strategic and integrated element of your overall communications mix. …
March 1, 2005
BY: AMY LYNN SMITH
People tend to be skeptical by nature. They don’t want to be “sold.” So how can marketers reach them without making it sound like a sales pitch? One answer: Send them a magazine that’s so visually …
