This is a great question if you’re a direct marketer. Why? Because direct is the one channel that consistently demonstrates return. Good or bad, direct puts its statistics right up front and lets a business know what it gained for what it spent.
Continue reading…Archive for March, 2005
New View: Connecting with Consumers Amidst Competition
Consumers are more diverse than ever before. They also have more choices in what to buy, where to buy it and what marketing and media they choose to consume. As a result, connecting with consumers is more important than ever before. And that increases the importance of direct marketing.
Continue reading…Got Game? Using Direct Mail to Increase Loyalty
Anyone who’s been a lifelong Red Sox fan knows a little bit about loyalty. Most important: It pays off in the end. For David Norton, a longtime BoSox follower, and head of relationship marketing for Harrah’s Entertainment, the payoff hasn’t taken nearly as long.
Continue reading…How to Reach Consumers Without a Sales Pitch
People tend to be skeptical by nature. They don’t want to be “sold.” So how can marketers reach them without making it sound like a sales pitch? One answer: Send them a magazine that’s so visually appealing, so personal, so tailored to their interests – that their intrigue outweighs their uncertainty.
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