One measure of a good direct marketing agency isn’t just how it promotes its clients — but how it promotes itself, too.
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Brand Marketing
Disguise the Prize
- Disguise the Prize
- Brand Marketing
Marketers at IBM's Netezza subsidiary found a way to reach the creative suite by building their own version of a Trojan horse. Continue reading »
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- https://delivermagazine.com/2012/09/disguise-the-prize/
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Integrated Marketing
Technology Brings Moosejaw Catalog to Life
- Technology Brings Moosejaw Catalog to Life
- Integrated Marketing
Moosejaw's cutting-edge catalog uses augmented reality to take a look beneath the fashion. Continue reading »
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- https://delivermagazine.com/2012/09/moosejaw-catalog-comes-to-life/
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Prospecting
Luxury Retailers Hit Their Targets with Direct Mail
- Luxury Retailers Hit Their Targets with Direct Mail
- Prospecting
Upscale companies choose mail to sell some of the finest products in the world. Continue reading »
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- https://delivermagazine.com/2012/09/luxury-retailers-hit-their-targets-with-direct-mail/
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Prospecting
Marketing Ringmasters
- Marketing Ringmasters
- Prospecting
How do you send the excitement of the circus through the mail? Can you fold an elephant or a tiger? Where would you insert the sawdust and popcorn? Continue reading »
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- https://delivermagazine.com/2012/08/marketing-ringmasters/
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Prospecting
Just in Case You Missed It: Direct Marketing Galleries
- Just in Case You Missed It: Direct Marketing Galleries
- Prospecting
A look at some of our top photo galleries. Continue reading »
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- https://delivermagazine.com/2012/04/just-in-case-you-missed-it-unique-marketing/
Disguise the Prize
Marketers at IBM's Netezza subsidiary found a way to reach the creative suite by building their own version of a Trojan horse. Continue reading »
Resource Wizard »
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Latest Articles
Outside the Box: Trial Size Me
Drive additional sales by putting your product in the hands of your customers.
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Of Profits and Nonprofits
Survey of nonprofit marketers reveals just how many use direct mail.
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A Mature Offer
Consumer interest is driving up the mail marketing of a new annuity program.
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Loan Ranger
A credit union steered a car loan campaign right into customers’ mailboxes.
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7 Tips to Make Mail Work for You
Here are seven basic tips that’ll help your next campaign work for you — like know your audience, be unique and create eye-catching headlines.
Mission Control for Mail
The trick to getting your direct mail campaign to take off is to keep coming up with striking strategies that work.
5 Reasons Why Your Mailer Is Collecting Dust
Sometimes less is more. Get to the point with your mailer. It’s one of five reasons why your mailer is collecting dust.
Mail Promotes Green Automobile
If direct mail wasn’t environmentally friendly, and if it didn’t get results, then why would an automobile manufacturer promote its electric car with direct mail? Because mail works, that’s why.
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