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Anatomy of an Eco-Makeover
Jeff Baker turned his company upside down to become sustainable and socially responsible. So why did he keep it a secret for so long?
Jeffrey Baker’s company does not look like a green business. To get to his Image 4 offices, you inch delicately past ditches dug for a mile down Candia Road, swerving away from jackhammers and excavation rigs doing interminable construction in this developing section of Manchester, N.H. From the outside, the company’s one-story brick building screams 1970s industrial — not 21st century sustainability. Inside, a chaos of trade show exhibits greets you.
This is “sustainability central?” Perhaps.
Image 4 manufactures trade show exhibits and what Baker calls “branded environments” — the banners, signs, displays, even the furniture that companies use to announce …
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