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Latest Articles

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Self Centered

One measure of a good direct marketing agency isn’t just how it promotes its clients — but how it promotes itself, too.

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Outside the Box: Trial Size Me

September 14, 2012
Brand Marketing

Drive additional sales by putting your product in the hands of your customers.

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Of Profits and Nonprofits

September 14, 2012
Statistics

Survey of nonprofit marketers reveals just how many use direct mail.

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A Mature Offer

September 14, 2012
Statistics

Consumer interest is driving up the mail marketing of a new annuity program.

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Loan Ranger

September 13, 2012
Segmentation

A credit union steered a car loan campaign right into customers’ mailboxes.

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7 Tips to Make Mail Work for You

Here are seven basic tips that’ll help your next campaign work for you — like know your audience, be unique and create eye-catching headlines.

Mission Control for Mail

The trick to getting your direct mail campaign to take off is to keep coming up with striking strategies that work.

5 Reasons Why Your Mailer Is Collecting Dust

Sometimes less is more. Get to the point with your mailer. It’s one of five reasons why your mailer is collecting dust.

Mail Promotes Green Automobile

If direct mail wasn’t environmentally friendly, and if it didn’t get results, then why would an automobile manufacturer promote its electric car with direct mail? Because mail works, that’s why.

 
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