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Latest Articles

Everything You Ever Wanted to Know about 2-D Barcodes

January 23, 2012 | by Mindy Charski
Catalogs, Creativity, Dimensional Mail, ROI, Social Media, Targeting, Technology, Trends

Everything you need to know before you start using 2-D barcodes in your catalog.

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Balloon carnival game with word "targeting" spelled out

Managing Just Fine

January 17, 2012 | by Eddie B. Allen Jr.
Catalogs, Prospecting, ROI, Statistics, Strategy, Targeting, Trends

List management services are thriving by using digital technology.

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Just Listed

January 17, 2012
Prospecting, ROI, Targeting

DirectMail.com helps marketers target niche consumers.

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LeaderColumn-bubble_latest_articles

Leader Column: Four letters, yes. Naughty word? Never.

Why CMOs can’t be afraid to tell their staffs to go sell.

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Image that reads "From the mouths of Babes"

From the Mouths of Babes

Millennials share thoughts about the techniques most likely to reach their generation.

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When Direct Mail Goes Wrong

These direct mail mistakes may make you double-check your current direct mail piece.  

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Direct Mail Makes an Impact on Generation Y

Why you should send direct mail to young people  

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Minority Is the New Majority

Marketing superstar Ola Mobolade provides insights on how to reach a young, multicultural audience — the new majority.  

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Sensory Mail Grabs Hold of the Target

A growing number of direct mail campaigns are stimulating targets with a new array of sights, sounds and smells.  

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Video: Trish Witkowski of Fold Factory Fame Adds a Twist to Direct Mail

  

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Direct Mail Anchors Fundraising Efforts

It nets the lion’s share of donations for nonprofits, but see how direct mail can be the centerpiece of a multichannel campaign.

7 Ways Mail Packs a Punch

A look at 7 ways direct mail packs a punch. And we’ll even throw in three bonus tips on how to succeed with direct mail.

Getting Social with B-2-B Mailers

Here are 4 social ways to make biz-2-biz direct mail more effective .

The 10 Essentials for Direct Mail Campaigns

Planning a direct mail campaign next year? Check out 10 essential direct mail campaign products, ranging from customized magnet to golf tees.

 

 
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