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case studies
Add Dimension to Your Mail

Add Dimension to Your Mail

How lumpy mailers are helping marketers boost response rates.

By Christine Hansen

Lumps in your gravy? Not so good. But when found in direct mail, lumps generate curiosity and demand …

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marketing tips
Don’t Count Out Postcards

Social media. Everybody’s doing it, right? And that may be exactly why you shouldn’t. Turns out real estate agents using social networks are getting lost in the crowd, while postcard marketing is what’s getting results. Why? The average inbox receives 60 to 100 messages a day, but the average mailbox sees only one or two postcards. Guess sometimes it pays not to keep up with the competition.

Hold Off on Print’s Obit

For years now, the buzz has been that print’s dead. Funny, considering that despite major shifts in the publishing world, consumers still want print magazines. That’s not saying they won’t give e-readers a try. It’s just that, given a choice, they still want to physically hold their magazines. But your content had better be tailored to their interests, otherwise you’ll get overlooked — regardless of channel.

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Talking Heads - Share Your Story
video
Good Marketing in Bad Times

Good Marketing in Bad Times

A new Web series on how to beat the recession

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from the magazine »

Why Chris Newman Has the Direct Mail World Buzzing

By Bruce Britt

Chris Newman has earned multiple awards for his work on behalf of several brands. But it’s the 28-year-old advertising maverick’s fiendishly clever array of mail campaigns for Sprint Nextel that has the direct world buzzing.

While many of his Gen-Y peers focus almost exclusively on the Internet, Newman, a senior art director at Euro RSCG Chicago, has made marketing headlines by applying Web-inspired dynamics to that tried and true response-getter — direct mail.

He’s won several honors, including a 2010 Emerging Leader Award from the Chicago Direct Marketing Association and several AMBIT Awards from the Kansas City Direct Marketing Association. The Chicago Sun-Times hailed Newman as “a man on a mission … to dispel the misconception that direct mail pieces are dull.”

“I always …

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