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Profile of African American man in uniform

A Military Campaign

May 15, 2012 | by Bruce Britt
Diversity Marketing, Opinion, Prospecting, Segmentation, Targeting, Trends

The U.S. Marine Corps turns to sharp multicultural marketing strategies to boost, and diversify, recruitment.

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Pieces of the photo mailer award winner

Deliver M.A.I.L. Award Winners Announced

May 9, 2012

Photo mailer wins top spot; top 10 finalists show innovative approach

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Head shot of one of the P.O.V. experts

P.O.V. One Question, Three Experts on Their Greatest Direct Mail Success

April 25, 2012
Case Studies, Large Business, Medium Business, Prospecting, Small Business

Three experts discuss their greatest direct mail success.

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Direct mail piece shaped like a turkey on a platter

Shape of Mail to Come

April 16, 2012
B-to-C Marketing, Creativity

Survey finds high customer satisfaction in non-traditional, die-cut mailers.

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Woman with red shirt and red hair walking past businesspeople dressed in gray and black

Demo Graphics: The Free Agents

April 13, 2012
Integrated Marketing, Large Business, Loyalty, Medium Business, Prospecting, ROI, Segmentation, Small Business, Targeting, Trends

A look at freelancer, contractors, temporary employees and entrepreneurs.

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Most Liked

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Lost and Found: Mail Unites Lost Pets with Owners

Lost Pet Cards uses direct mail to reunite pets with their owners.  

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Add a Personal Touch to Your Direct Mail Campaign

Personalizing direct mail helps customers see that your business cares about them individually, often resulting in higher responses.  

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Hit the Target with Every Door Direct Mail

Every Door Direct Mail from the U.S. Postal Service saves on mail preparation time and cuts printing costs, and helps small businesses reach potential customers.   

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World’s Smallest Post Service Leaves Lasting Impression

Leafcutter Designs — home of the World’s Smallest Post Service — creates tiny mailings that help companies generate a big response.  

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P.O.V. One Question, Three Experts

Three experts talk about how direct mail has surprised them and exceeded their expectations.  

Recommended Reads

5 Wrong Turns in Multicultural Marketing and How to Make Them Right

Marketing to multicultural audiences is something marketers should already be exploring — considering it has billions in earning potential. But just because a company has a multicultural campaign, it doesn’t mean they are doing it right. For example, never solely rely on Spanish-language media to reach the Hispanic market. Instead, test brand messaging with a cross-section of Hispanic consumers. Read the other common mistakes and their remedies.

Music to Mail’s Ear

A multichannel campaign — prominently featuring direct mail — helped a symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%. Discover the beauty of this harmonious multichannel campaign.

Banking On Mail

A large Midwestern bank creates a multichannel campaign and sees a 10.2% growth in checking accounts opened. Learn the details of this successful integrated campaign.

What it Takes to Create a Campaign

A basic overview of what it takes to create a successful direct marketing campaign from the ground up.

 
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