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case studies
Increase Mail Efficiency with Web-to-Print

Increase Mail Efficiency with Web-to-Print

Real estate firm proves the power of digital print program

By Pamela Oldham

When Jessica Paindiris became marketing director for industry-leading Massey Knakal Realty Services, …

marketing tips
Using Relevant Humor in Branding

Health care providers have learned that cheerful marketing ploys can also improve consumers’ attitudes toward medical care in general. But the humor must be relevant to a customer benefit, not just humor for humor’s sake.


Create a Dialogue With Company Blogging

Companies should establish a company blog to help maintain dialog, rather than jump online only to respond to negative information, recommends Steven Solvers, principal at strategic consultancy GBSM Inc. and publisher of the blog Scatterbox.

video
Good Marketing in Bad Times

Good Marketing in Bad Times

A new Web series on how to beat the recession


from the magazine »

Author Explains How Bold Brands Can Keep Customers

Author and marketing expert Philip Kotler offers advice for anticipating change, avoiding mistakes and staying close to customers.

By Anne Stuart

Q: In your new book, Chaotics: The Business of Managing and Marketing in The Age of Turbulence, you say that the signs of turbulence are everywhere. Is that disruption due to more than just the current economic downturn?

A: Even if we didn’t have a recession, we would be experiencing an increased level of turbulence. The recession just intensified those levels. Two forces are driving the changes: globalization and technological advancement. With globalization, companies are being encouraged to buy wherever in the world they get the lowest cost and sell wherever they get the highest price. Disturbances in one part of the world affect activities in other parts of the …

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